American Pinball

"I would argue that they might be building the highest quality games in Pinball and I never hear people complain about the quality of their products... It's always so frustrating in this hobby. How it's always a compromise, right? Why are the best quality products wrapped in games that nobody wants?"

American Pinball makes the highest quality games in pinball but wraps them in themes nobody wants

"American pinball, because I know you bought them a few minutes ago as well. They don't understand themes. They don't understand wish fulfillment. They don't understand desirability or mythicism."

American Pinball doesn't understand themes or wish fulfillment

"we are going to change the name of this company... American pinball does not have a legacy it does not have a pedigree"

American Pinball should completely rebrand and change their company name due to lack of legacy

"That's where these companies need to be applying their efforts. Themes like that that have just been overlooked. You can't tell me that licensing, the Stanbush theme song and all the songs from Transformers the movie and Making that game is super expensive. It's more expensive to do this. It's more expensive to make pinball machines for a few million dollars that nobody buys."

American Pinball should license obscure 80s themes like Transformers (1987) with Stan Bush soundtrack instead of spending millions on games nobody buys

"There is no community for this brand. There's no community around hot wheels Houdini or Oktoberfest and when I look at their social media and I look at the way they're active on pinside, they don't really do anything to keep people excited and relevant and talking about them as a company"

American Pinball needs to rebuild their community and hire someone charismatic for marketing

"American pinball is the interesting company to watch because I don't think they're in the driver seat and I do think they have something to prove with their next title... maybe if you're David fix instead of making fun of Kaneda you should call Kaneda up and run your plans by Kaneda"

American Pinball needs to prove themselves

"And it's another failure for American pinball. Nobody wants to say, can you do your so negative. Look, it's not my fault. I didn't make these games."

"All this seems like wishful thinking a company that can't get a new game out is gonna get three out in the latter half of 2021"

American Pinball's ambitious plan to release three titles in 2021 is unrealistic given their past performance

"David fix Michael grant go get Akira go get Akira and make a thousand Akira's and charge 12 five for those thousand Akira's Akira and watch what will happen I guarantee you American pinball I challenge you American pinball I bet you I'll buy it right now I'll bet you $10,000"

American Pinball should make an Akira pinball machine

"go get Akira and make a thousand Akira's and charge 12 five for those thousand Akira's Akira and watch what will happen I guarantee you American pinball I challenge you American pinball I bet you I'll buy it right now"

Prediction: If American Pinball makes an Akira pinball machine charging $12,500, they will sell out all thousand units.

"My prediction is this game will be somewhat of an original IP My prediction is this game is not going to be the barn burner that everyone thinks it is Because nobody that they've recently hired will really have their hands in on this game"

Prediction: The next game will be original IP and won't be the success everyone expects because recently hired staff won't have input.

"Now here's my prediction I think the next game that comes out from American pinball Is going to be a game from the boutique pinball space From the homebrew space I don't think it's going to be a license theme game"

Prediction: Their next game will come from the boutique/homebrew space rather than being a licensed theme.

"So here's my prediction for American pinball in 2021 I don't think they're going to ship two games this year I think one new game will ship And I think another new game will be revealed at the end of the year That will ship in early 2022"

Prediction: They won't ship two games in 2021, only one new game will ship and another will be revealed for early 2022.

"I honestly feel like what American pinball really needs to focus on is finding a dad rock theme that hasn't been done yet."

American Pinball should only do licensed dad rock themes

"Three days on the job isn't long enough to be doing interviews and taking credit for stuff that hasn't happened yet, Mr. David Fix."

American Pinball doing victory laps too early with new hires

"All of your talents, all of your skills, all of your knowledge in Pinball won't mean a damn thing unless you make a theme that people want. This is the final key to American Pinball. You need a theme people want."

American Pinball hiring Zofia Bill Ryan is a major positive move, but they still need to prove they can deliver themes people actually want

"They need to make those unlicensed games limited number runs. Like I mean like really limited numbers. I mean like only 250 of these are going to be made maybe 500 at most. But you can't sell 6, 7, 800 of an unlicensed theme in 2021."

American Pinball needs to make unlicensed games limited runs of 250-500 units maximum

"I didn't notice that David came across as pretty smug, a little arrogant, throwing shade on all of the pinball media. Why is this guy coming out of the gate with so much to prove"

American Pinball's David came across as smug and arrogant throwing shade at pinball media

"Because this company builds games so well, they know how to manufacture. Now let's just put stuff on the line that people want to buy."

American Pinball has strong manufacturing capabilities but needs better game concepts and themes

"They said they are still going to manufacture Houdini and Oktoberfest. Why? Why do you want to still make these games that are $2000 or more cheaper than they are NIB? [...] Don't ever go back to those two games. Don't. It's over. Nobody wants those games."

American Pinball should stop manufacturing Houdini and Oktoberfest as they're failures

"It's better than Oktoberfest. It's better than Houdini. And I think you could easily find at least 500 buyers if not more to buy Sonic the Hedgehog pinball."

American Pinball should pursue Sonic theme over their current projects

"American pinball call this guy up American pinball make this game. American pinball should be calling up all of these individuals in the homebrew space"

American Pinball should pursue homebrew games with licensed themes

"American Pinball realized that J-Pop's design was not going to work. They get rid of them. And in eight months people think about this. In eight months, Joe Ballsor joins the team and gets that game into a box and into people's homes."

American Pinball deserves respect for manufacturing Houdini in 8 months after replacing John Popadiuk

"this company needs to start making more games and i think they need to like look at some of these projects that people are making and finding a way to like get them on board with american pinball"

American Pinball needs to make more games and consider contract manufacturing

"American pinball why aren't American pinball and Roger talking to make this game... to me that's to solve get this game over to American pinball"

American Pinball should partner with Roger to manufacture Alien pinball instead of Norwegian production

"It's not that they don't have a game that people want to order. I think if they make people wait too long to get their Hot Wheels game, the people are going to drop out of waiting for it."

American Pinball needs to fulfill Hot Wheels orders quickly or people will lose interest

"I believe in American pinball. I just think they need to get the right management in place and get the right visionaries over there. And this company should be cranking out games that are as good if not better than stern machines. They should be cranking out amazing pinball by now."

American Pinball lacks proper management and vision despite having money

"I have companies that I think are completely making moronic decisions and I call them out constantly cough cough American pinball right"

American Pinball makes completely moronic decisions

"I would hate to be American pinball right now. You've delayed Hot Wheels and now you've got to go up against Ninja Turtles because I think to me that is the other game that's trying to be the family friendly, younger theme game"

Ninja Turtles will hurt American Pinball's Hot Wheels sales due to timing and family-friendly theme overlap

"I am challenging American Pinball to do this. I think they're stalling. I think they're stalling."

American Pinball is stalling on Hot Wheels promotion

"And American Pinball has failed to do that."

American Pinball has failed to provide legitimate competition

"I would completely rejigger the staff whoever was in place to make those first two games gone sorry hit the bricks pal"

American Pinball needs complete staff overhaul

"If American pinball could barely survive in a bull economy, why do you think they're going to survive now?"

American Pinball is doomed - couldn't sell games in good times, won't survive recession

"It's crazy right that they announced Hot Wheels and then a week or two later they can't even make the game. What a horrible, what a horrible calamity that is to fall on American pinball shoulders right now. How do you stay in business if you can't even make the products that you just reveal to the world because we all know the hype window. The window in which to secure all your sales, it's very small in pinball and to now have this happen could be a catastrophic thing for American pinball"

American Pinball announcing Hot Wheels then being unable to manufacture it could be catastrophic for them

"I guarantee you, if American pinball called me up and asked me to actually help them on their next game, we wouldn't end up here. But you've got to make the right marketing moves, you've got to make the right personnel moves."

Prediction: If American Pinball asked him to help on their next game, they wouldn't end up in their current poor sales situation.

"Some people out there think I have this agenda against American Pinball. If you heard my analysis of this company, I've been saying it. I think they don't have any strategy or any marketing plans. And I think they're kind of leaderless in the decision making over there."

American Pinball lacks strategy and intelligent leadership

"I think this company is piss poorly run. I think they're clueless. I think they're asleep at the wheel. I think it's the blind leading the blind."

American Pinball is poorly managed and misleading

"I want to say to Michael? I'll say to you on air right now and and I want to say this to dobble and I mean this is when you get the right theme in pinball and I mean this whole heartedly when you get the right theme in pinball You don't even need a sales and marketing person to sell it it will sell itself"

When you get the right theme in pinball, you don't even need a sales and marketing person to sell it

"the founders of this company have no idea what they're doing in pinball and they're basically at the mercy of those that do have some knowledge of pinball to tell them what to do"

American Pinball is run by people who don't understand pinball and were only created because of money from another business

"here's the sad part about American pinball to this date is they do build some of the best quality pinball machines... what's let them down is they don't have their George Gomez they don't have anyone leading the company who knows what they're doing"

American Pinball builds high quality machines but fails at design and marketing

"But I'll tell you, prepare to probably be disappointed. And the reason why is simple. They sank so much money into two games that failed...So I think what you're gonna see from American pinball is one step forward in terms of a theme that is finally a licensed theme, but what you're going to see, and I think it's going to disappoint, is I think you're gonna see two steps back in what you expect from them in terms of a fully featured game."

American Pinball's Hot Wheels will likely be disappointing due to financial constraints from previous failures

"I think it goes to show that American pinball to date has been a colossal failure as a business... It doesn't matter how much money you throw at a pinball company. What you really need is talent. You need talent. You need passion. You need energy."

American Pinball has been a colossal business failure and the Aimtron takeover won't fix fundamental talent problems

"the common sense in me says if you've got the same team who launched two flops two flop albums why would the third and fourth be hits unless they brought in someone new to make new decisions"

American Pinball's upcoming games likely to fail because same team that made previous flops

"American pinball is a perfect example. I mean, I think you say this in a podcast, they make really awesome. The games they make really well built, you know, they're super solid. There's like so much stuff in Oktoberfest... But it doesn't really matter if the theme isn't there."

American Pinball makes really well-built solid games but theme matters more than build quality

"American pinball's quality is phenomenal. Their games are like tanks. If Dovel knows how to do anything, he knows that it builds something freaking amazingly well. And they've just been applying their efforts in the worst way possible"

American Pinball builds great quality games but applies efforts to wrong themes

"I heard there might still be in boxes between one and 150 still available NIB... I'm hearing that Oktoberfest has sold less than 300 units, less than 300 and it's been out now over a year"

American Pinball's sales numbers are terrible - Houdini has 100-150 units still unsold, Oktoberfest sold less than 300

"when i hear hot wheels pinball i feel like it's the kind of cool thing i would probably walk up to on location and put a few quarters in sure like it it just feels like it's that kind of thing do you want to own it"

Hot Wheels as American Pinball's rumored next theme may not translate well to pinball ownership despite gameplay potential

"I think American pinball...they give you a lot for the money absolutely I don't like the first two themes...They need better art They need the display to look more professional"

American Pinball has good value but bad themes and art

"If their third title is not a hit, I think this company is done... They can't have, you know, three strikes and you're out, I think is fair to say when it comes to American Pinball"

American Pinball is on the verge of failure - both previous games failed commercially and they need a hit or they're done

"Here is the man I'm hearing rumors behind the scenes that things are not going so well at American pinball. I'm hearing from people connected in those little tiny inner circles that there are people leaving American pinball. That it's not going well"

American Pinball experiencing internal problems with people leaving the company